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Accelerating Success Through Co-Promotion: A Strategic Framework for Pharma Partnerships
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Market Access has long been treated as a late-stage activity, secondary to HCP marketing and addressed only after approval and launch planning.
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A large pharmaceutical company was preparing an accelerated healthcare professional (HCP) campaign, but the brand team was struggling to manage the volume of insights coming from research, field feedback, medical
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CHALLENGE A 20-member field force spread across six states faced mounting pressure to sharpen their medication’s competitive positioning, speed prior authorizations to ensure patient access, and maximize time spent on
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In today’s complex pharmaceutical marketplace, co-promotion agreements, where two companies jointly market the same product under one brand, offer powerful opportunities for growth. These collaborations can expand market reach, share
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