Optimizing a pharmaceutical drug’s product life cycle from launch through loss of exclusivity should be the objective of every brand. A study from Bain & Company revealed that 50% of all launches do not meet their expected peak sales levels, with more than half of those launches falling 50% below their forecasted peak. With a significant number of high-revenue generating drugs coming off patent and the industry trending towards smaller targeted launches (peak sales $100-500M), maximizing the life cycle of your drug becomes that much more critical.
At CMK Select, our brand management professionals provide the strategic advisory and tactical execution you need to help optimize your drug’s life cycle. Our experts seamlessly integrate with your brand team to:
Help establish strategic and tactical plans for your brand
Facilitate the development and operational execution of Professional, Consumer, and Peer-to-Peer Campaigns
Manage agency scope, timelines, and budget, ensuring brand vision is realized in a timely and cost-effective manner and campaign effectiveness is optimally measured