Insights

The Value of an Integrated Launch Plan

January 11, 2018

There is only one opportunity to successfully launch a pharmaceutical brand. Brand leaders must navigate pitfalls and obstacles by planning, coordinating, and executing a comprehensive plan that will set a trajectory toward brand success. We call this plan the Integrated...

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The Rising Value of Medical Affairs

January 5, 2018

It’s not news that market pressures are driving the healthcare industry’s increasing medical orientation. Recognized trends that are leading this shift include: Growing prevalence of chronic diseases and novel treatments for them lead to more complex questions New types of...

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Ensuring Launch Success with KPIs

November 16, 2017

KPIs, or key performance indicators, are critical to the success of a pharmaceutical product launch. By their very definition, KPIs are measurable values that demonstrate how effectively a company is achieving their business goals – in this case, a successful...

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Value Pricing in the Life Sciences Industry

October 26, 2017

Value pricing is taking the life sciences industry by storm, providing an opportunity to create goodwill with customers and positive brand recognition. More and more companies are coming up with creative ways of implementing value pricing strategies and the reality...

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CMK Select Recognized as an NJBIZ Fast 50 Award Winner

October 19, 2017

CMK Select is honored to be recognized for our dynamic growth this year by NJBIZ, New Jersey’s leading business journal publication, as an NJBIZ Fast 50 Company.  This award is given to companies who progressively contribute to the success of...

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Planning for Launch Success

September 14, 2017

There are many ways to measure how successful a product launch really is. With over 60 launches under our belt in the pharmaceutical industry, at CMK Select we looked at all the launches we managed to come up with a...

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Five Common Barriers to Optimal Launch Trajectory (Part 2 of 2)

June 8, 2017

Fifty percent of new drug launches do not achieve peak sales, with half of them missing their targeted goals by 50% or more.1 How can you avoid your new drug’s launch from becoming part of this statistic? Read on. In...

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Five Common Barriers to Optimal Launch Trajectory (Part 1)

April 28, 2017

New Drug Launch, Day 1… The most anticipated and pivotal day for a pharmaceutical company. It takes an average of 14 years and $2.6 billion dollars to bring a new drug to market; and once it receives the cherished FDA...

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